Sofia Capri and the Level Shoe District story


   
We've finally made it! It's been two years since we first received the contact details of the buyer at Level Shoe District in Dubai from the department store's customer service (who ended our telephone conversation with an ironic "good luck"...) From that first phone call, we worked hard to pull together a presentation that reflected Sofia Capri's core values and brand image, and 4 months later...boom! Their buying team requested an appointment to view our collection. In our offices we were already pulling out the celebratory prosecco, and they hadn't even seen our lookbook.  After all, we were not talking about any ordinary department store, but the Dubai Mall. Level Shoes District is the most prestigious shoe boutique in the Gulf - and quite possibly in the world. When you step through the Level Shoes District doors, you breathe luxury, love for details, and a unique ambiance that inspires unlimited budget spending sprees of the shoes by the world's most prestigious brands. Their selection and variety is simply magical.

We pulled together all the samples, presentations and line sheets, and also packed our bikinis and a few 'bling bling' outfits, because after all, in Dubai, there's always a party to go to. We met their team at the infamous Vogue Cafè and shared our brand's vision over tea and macarons...we had to pinch ourselves to make sure we weren't dreaming...

Two years later (well yes, patience is key), Sofia Capri sandals have landed on their shelves with a unique selection of styles. We decided to preview a handful of key designs from our Spring/Summer 2018 collection exclusively for their retail space (including our Via Acquaviva sandals with removable glitter and satin applications that can be snapped on or off to suit your mood), and you will also find our classic Capri sandals such as Via Marina Grande and Via Camerelle. Golds, nude, and black - with these base notes of colours, elegance is the operative word mixed with a touch of originality.  

Head to Level Shoes and slip into a piece of Capri's Mediterranean spirit with Sofia Capri at your feet.

Level Shoes Dubai, The Dubai Mall Ground Floor, Downtown Dubai, United Arab Emirates. Also available online.